Whenever I’m asked to explain what I do, I realize I have one of the coolest jobs on the planet. I get to solve complex problems through creativity, leading teams of extremely smart, talented people who are limited only by our imaginations. In this era of readily accessible techno-awesome, truly anything is possible.
I've spent most of my career in the digital realm, creating websites, mobile experiences, social media and video. And while my passion centers around digital, I approach each assignment from a holistic perspective; consumers don't silo brands by "channel" and neither should we.
At Starbucks I'm focussed on delivering brand experience through the loyalty program, Starbucks Rewards, and digital initiatives. I look forward to telling you more.